Section
Coaching & AI
Digital and AI-assisted coaching: the research base, the platform market, and the compliance questions.
The number
is the annual revenue of the coaching profession, earned by 110,492 active practitioners
ICF Global Coaching Study · Read the piece- Coaching & AI
Coaching's return can be measured
Rated by colleagues against a comparison group, coached managers improve more than others. The 5.7x and 7x returns quoted everywhere were client estimates.
- Coaching & AI
The AI Act's HR deadline moved. The emotion ban did not
Inferring employees' emotions with AI has been banned since February 2025. The high-risk duties for recruitment tools moved to December 2027.
- Coaching & AI
In the only direct test, human coaching came out ahead
The study behind the parity claim compared two trials run two years apart. A direct randomised comparison found effects only for human coaching.
- Coaching & AI
Coaching is a 5 billion dollar market of sole traders
The 5.34 billion dollar figure is the sum of what 110,492 practitioners earned. The average is 49,283 dollars a year from about four billable hours a week.
- Coaching & AI
Coaching works, and on screen as well as in person
Three meta-analyses find that workplace coaching works. The two that compared formats found remote coaching as effective as coaching in person.
- Coaching & AI
Coaching is priced by the session. Results are not
Three meta-analyses have tested session count against outcomes. None found a relationship. Coaching is still bought and priced almost entirely by the session.
