Section
Coaching & AI
Digital and AI-assisted coaching: the research base, the platform market, and the compliance questions.
- Coaching & AI
What does the AI Act require of HR and coaching tools now?
Inferring employees' emotions with AI has been banned since February 2025. The high-risk duties for recruitment tools moved to December 2027.
- Coaching & AI
Does AI coaching work as well as a human coach?
The study behind the parity claim compared two trials run two years apart. A direct randomised comparison found effects only for human coaching.
- Coaching & AI
How big is the coaching industry, and what is it made of?
The 5.34 billion dollar figure is the sum of what 110,492 practitioners earned. The average is 49,283 dollars a year from about four billable hours a week.
- Coaching & AI
Does coaching work? Three meta-analyses, and what they agree on
Pooled effects for workplace coaching fall from about 0.6 to about 0.4 as the studies get more rigorous. All three reviews find session count predicts nothing.
- Coaching & AI
How many coaching sessions does someone actually need?
Three meta-analyses have tested session count against outcomes. None found a relationship. Coaching is still bought and priced almost entirely by the session.
- Coaching & AI
Are external coaches better than internal ones?
The only meta-analysis to test it found internal coaches produced stronger effects. The finding rests on seventeen studies and runs against how the market is priced.
